Carhartt x Wethepeople 24"

This past season Carhartt presented a unique old school BMX cruiser. Inspired by the eighties, the Carhartt 24inch BMX cruiser has the traditional chrome look and for the 80s style must-have toptube pad. BMX is an essential part of the street culture and for that Carhartt demonstrates its commitment and commonality to this sport for more than 10 years. Carhartt supports BMX riders’ worldwide and has a thriving BMX Pro World team. Besides, the brand sponsors internationally recognised contests like the Rebel Jam. Due to that, it seems natural to provide great goods for the sport as well.
The Carhartt 24” BMX cruiser is a homage to the BMX sport and its culture. In the early eighties BMX became an incredibly popular sport. This boom can be related to the great success of Steven Spielberg’s movie ‘E.T.’ During that time the 24inch BMX Cruiser was introduced to the market, and within the BMX race a new 'Cruiser' category was built. Unlike the common 20inch BMX bike from the 60s, the BMX cruiser features larger wheels and a bigger frame, which is essential for the unique look of the cruiser.
The design of the Carhartt 24" BMX Cruiser combines the unique design of the 80s with modern framework. In order to provide the best bike, Carhartt teamed up with wethepeople, who has the expertise and specialist knowledge of modern BMX bikes and parts. The cruiser is delivered with many Carhartt specials: it comes with Carhartt logo stencils, personalized 'Boulevard' grips, an embroidered 'Murder City Nights' seat and the 'Murder City Nights' toptube pad. These patterned pads show the Carhartt logo just like the frame of the bike; and the grips are also separately available in different fashionable colours.
With its cool design and the 24inch wheels, this cruiser displays a must-have for every city rider and every BMX enthusiast, who wants to have murder city nights. Carhartt takes the chance of bringing this sport closer to everybody and closer to the everyday life.
The cruiser is available at exclusive BMX stores, and of course at all Carhartt stores, where different BMX accessories like a bicycle chain with the matching pattern, BMX gloves, grips and a BMX sticker set also will be sold.

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